Lanhua (Malaysia) Overseas Mall is a pivotal component of Lanhua Group’s “Going Global” strategy. It serves as a bridgehead for the Group to proactively expand its overseas footprint, support enterprises in cross-border trade, and break into the Southeast Asian market. With cross-border enterprise trade as the cornerstone, building a China-Malaysia external trade circulation system as the core, and achieving win-win outcomes for all participants as its tenet, Lanhua (Malaysia) Overseas Mall is committed to facilitating bilateral commerce.
Under the guidance of the CPC Linyi Municipal Committee and Linyi Municipal People’s Government, Lanhua (Malaysia) Overseas Mall has established a seamless end-to-end ecosystem for enterprises venturing overseas. By integrating top-tier resources across every stage, it provides full-cycle services that accompany enterprises from the initial stage of planning their overseas expansion to the final step of selling products in overseas markets.
Business Modules of Lanhua (Malaysia) Overseas Mall
Leveraging its overseas exhibition hall platform, Lanhua (Malaysia) Overseas Mall accelerates the implementation of its O2O dual-engine strategy, combining online platform sales with offline physical exhibition and sales.
Its key business modules include:
– Overseas Comprehensive Urban Exhibition Hall
– Overseas E-commerce Training Platform
– Overseas Warehouse
– Port Bonded Warehouse
– E-commerce Supply Chain Platform
– Overseas Furniture Mall Supply Chain
Overseas Comprehensive Urban Exhibition Hall
The Overseas Comprehensive Urban Exhibition Hall is positioned as the Shandong High-quality Products Overseas Exhibition and Sales Center built by Lanhua (Malaysia) Overseas Mall. Spanning over 15,000 square meters across five floors, it houses exhibition areas for Linyi’s premium products and the “Shandong Trades Globally” high-quality Shandong goods showroom, complemented by e-commerce training classrooms and live-streaming studios. Backed by a supporting overseas cloud warehouse, the hall fully conducts B2B and B2C sales, truly realizing the “Front Store, Back Warehouse” operational model.
On the online front, Lanhua (Malaysia) Overseas Mall has constructed a brand-new local e-commerce ecosystem in Malaysia. The upstream segment encompasses e-commerce training and incubation, as well as a cloud supply chain platform; the downstream segment provides comprehensive overseas expansion services for enterprises, matrix-style channel development (both online and offline) and scaling. This setup effectively enables the dual-path overseas expansion of both enterprises and their products. Meanwhile, through localized e-commerce training and incubation programs, as well as a supply chain distribution model in Malaysia, the mall helps local Malaysians launch online stores and recruits internet celebrities to promote and sell products via livestreaming.
E-commerce Supply Chain Platform
As one of the first official service providers for LAZADA, SHOPEE and TIKTOK, Lanhua (Malaysia) Overseas Mall’s e-commerce supply chain platform has decades of experience in the Southeast Asian e-commerce supply chain and has completed localized transformation for cross-border e-commerce expansion. To date, it has served more than 6,000 distributors in Malaysia, along with nearly 10,000 online stores on platforms such as LAZADA, TIKTOK and SHOPEE. The mall’s cloud warehouse system handles over 8,000 daily shipments, with several individual products achieving monthly sales exceeding one million yuan.
Lanhua (Malaysia) Overseas Mall integrates offline mall sales, bulk trade, distribution via the online e-commerce supply chain platform, logistics and fulfillment through overseas warehouses, and product promotion by internet celebrities and key opinion leaders. It delivers one-stop supporting services to empower enterprises in their overseas expansion journey.
